Meet Sofia Hydman: GIF Illustrator & Artist

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Please tell us a little about yourself and your artistic background. Where are you from? Where are you now?


Hej! I’m Sofia Hydman, a Swedish Graphic Designer, Illustrator and Gif Artist. I work my 9–5 at a design agency in Stockholm and in my spare time I do gifs and illustrations. After I studied my BA in Visual Communications I moved to New York to become an Art Director at an Ad agency, after a while I decided it was time for me to move back home and earn less money. So I did.


Sofia Hydman Money Art GIF Image 3

What’s your creative process like when you start a new project? Do you like to sketch and plan or just wing it?


Often I get inspired by popular culture or social media. I would say that jealousy is my biggest drive and I spend a great deal of time lurking through Instagram, looking at other peoples greatness. Often I plan ahead; you kind of need to when dealing with animation. Being disorganized or sloppy could end up costing me hours. Hours. And I’m an easy crier.


What’s your studio or work-space like?


I don’t really have a studio, I work at home, during weekends and late nights. I sit on my bed, crooked like a cheese doodle, with my Wacom and Mac, listening to podcasts about crime and sports.


Sofia Hydman Pulp Fiction Art GIF Image 4 Sofia Hydman Art GIF Image 2

Did you always feel destined to be an artist? Were you ever unsure?


I don’t think I have the nerves for being a full time artist, heads to the 9–5 I’m sporting during the weeks, which isn’t bad since I love to be surrounded by creative people and talk about design on a daily basis. And not being depending on my art, money-wise, gives me the freedom to experiment more and have fun with my gifs.


Sofia Hydman Mermaid Woman Art GIF

When would you say you developed the style of illustrating you have now?


A few years back, I think, it’s hard to keep track since it’s in constant development.


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What are your favorite art supplies? Are there any that intimidate you?


I usually work in Adobe After Affects and Photoshop. Sometimes I miss working analogue but when I do I quickly realize why I stopped. cmd+z dosen’t work in real life. Yet.


Sofia Hydman Rainy August Art GIF Image 5

Do you collect anything?


Likes on social media, plants and the comic book Bamse.

Sofia Hydman Weekend Goals Cake Lady Art GIF Image 9
And lastly, what makes you happiest in life?

Meeting a friendly dog can make me burst into tears in my most fragile moments. Otherwise family, friends and a nice bottle of wine keeps me on track.


Find More Delicious Gifs & Illustrations:

Sofia Hydman on Instagram | Tumblr

Let’s Stay Friends!

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