Thank you FedEx Office® for sponsoring this post! All thoughts and opinions are my own. To review our full Privacy Policy online click here. If you are growing your audience and your traffic, and you want my best advice it’s this: 1. Think outside the box. Do what other companies aren’t to create something special. […]
Category Archives: Business
Craft Business and Handmade Business Tips, SEO Tricks, Blog Ideas, E Books and lots of great ways to improve your handmade business. At Pop Shop America we’re more than just a craft fair.
Got the work from home blues? Here’s a fun way to add a twist to all your online meetings. Zoom has become one of the most popular platforms for small and large businesses, schools, and those who freelance. I’ve put together a selection of backgrounds to use with Zoom. In addition, I’ll show you how to […]
Office Depot sponsored this post, but all thoughts and opinions are my own. The trick about running and maintaining a small business isn’t just what’s happening right now, it’s planning for the future. You never know when you are going to have a business emergency, like something going wrong financially, a key employee quitting, or […]
This is the last part of the September Craft in Style Subscription Box. The other parts can be found here: Part 1: Essential Oil Blending Part 2: Vegan Leather No Sew Travel Pouch Part 3: Melt & Pour Soap Basics Part 4: 7+ Soap Recipes You can also buy the Soap Making Kit as a […]
Office Depot sponsored this post, but all thoughts and opinions are my own. Printed marketing materials should be the cornerstone of any healthy marketing plan, no matter what the size of the business. Why? Because printed marketing materials are the most affordable way to market and capture an impression. It’s the most affordable way to […]
Let’s just be clear about one thing. Kansas City is FULL of amazing makers. Really amazing. Last May, Pop Shop America was able to host the DIY Lounge at one of my favorite events – Strawberry Swing. It’s not just that the organizer of Strawberry Swing is great, it’s that the city truly supports this […]
Office Depot sponsored this post, but all thoughts and opinions are my own. Here’s a quick tip for small business owners that you have to start using right now! This will help you save time when your schedule is busy. And it’s a super easy hack. When you work for yourself, it’s a delicate balance […]
Office Depot sponsored this post, but all thoughts and opinions are my own. When you run your own company, nothing is more important that accomplishing tasks and actually moving forward. To do this, it’s a careful blend of staying organized, goal setting, and time management. I bet you know what I’m talking about! I’ve been […]
Office Depot sponsored this post, but all thoughts and opinions are my own. Everyone I know that works for themselves is in love with their business. I know I am like totally obsessed. I am a total #girlboss! That’s why Office Depot is my favorite place on Earth. Cute office supplies, great ways to stay […]
You know I love a good craft fair! Here’s our 2018 Holiday List of all the best craft markets across the USA. You will find events from Houston to Montana and from Atlanta to Oregon! All of them have something unique and special. So let’s take a look! The Strawberry Swing Indie Craft Fair Kansas […]
GET THE FREE EBOOK HERE Our latest EBook is here! And this is all about marketing your business beyond the here and now. It’s all about growing your brand into the future and creating something that’s strong and stable. I see a lot of people get stuck in a rut of moment to moment sales […]
Since 2014, Facebook has been implementing algorithms to limit the reach of your Facebook Business Page. Facebook has turned a decreased reach into two amazing achievements: the first is that it improves the experience of users. People do not go on Facebook to see just a bunch of brand ads. Second, it turned the company […]
First off – Congratulations! You’ve started your own business and you’re ready to share it with the world. Great work! Now you are ready to grow your business and make some sales! A great place to start is at a local outdoor pop up market. These days there are so many opportunities to participate in […]
GET THE FREE EBOOK HERE You guys, it wasn’t an easy decision to quit hosting our bi-annual pop up festival – Pop Shop Houston Festival. It was one of the biggest challenges of my life. It felt like pulling the rug out from underneath ourselves. When I first made the decision, I cried in the […]
Influencer Networks are a must for any blogger! They link brands with bloggers and help promote content. They link beauty bloggers with make up brands and food bloggers with food brands. It’s great tool for getting paid to blog and these networks are an essential step before pitching to brands directly. Pitching to brands can […]
This and other blogs at Pop Shop America may contain affiliate links. I have a new favorite photo tool that’s an absolute must for any blogger and photographer! It’s the Fujifilm Instax Mini 9 a small polaroid camera. It’s an outside the box way to add gorgeous photos to your blog and social media. Where […]
Museums and galleries make the best venues for social media and blog photos! Who doesn’t want to look at gorgeous objects in their feed? But this world is full of photo pitfalls. There’s unusual lighting, crowds, objects in cases, oversized objects, and tiny objects. It can be a lot to navigate. Yet if you are […]
If you think that Facebook and Instagram are the only game, then you are dead wrong. Too often businesses stick to the basic 4: Facebook, Twitter, Instagram and Pinterest and then ignore other social media. These Social Media Platforms You Need to Stop Ignoring Now are listed below. They might be more fun, have just […]



















