Craft Business and Handmade Business Tips, SEO Tricks, Blog Ideas, E Books and lots of great ways to improve your handmade business. At Pop Shop America we’re more than just a craft fair.
You guys, I am getting super serious about Instagram. If you are a business you need to think beyond family photos or even just photos of your products. You need to make your content stand out and your content sparkle. That means placement of images, telling a color story and ensuring that everything blends, using […]
Growing your Instagram is a unique challenge and super important to a visual business. Instagram is a high profile social media where your number of followers and likes per image counts a lot. Your likes and number of followers determines your credibility as a business. So how to you maximize exposure and gain new followers? […]
Nothing is more confusing as a handmade maker than creating your prices! On one hand, you may feel compelled to compete with prices at bix box stores. And it may be confusing to value your hourly time. At Pop Shop America, we’ve created our own goods in house, we’ve sold other people’s goods, we’ve hosted […]
Feeling inspired to grow, change, or create your website? YOU GOT THIS. It’s one of the most challenging, time consuming, and rewarding aspects of having a product based business. If you ask me, the two best platforms for building websites are WordPress/Woocommerce & Shopify. Both of them are great for different reasons and work best […]
If you’ve ever hosted events or been out on job sites. If you’ve ever had a full day of meetings with no breaks. Or if you’ve had out of town work you know that keeping up with social media can be a challenge. And as a small business keeping up with your social media is […]
In case you missed this in the news, in early July 2017 Hobby Lobby was fined $3 million dollars and forced to forfeit 5,500 stolen Iraqi artifacts.These artifacts were intended to be on display at Hobby Lobby’s Museum of the Bible set to open in DC near the end of 2017. Although Hobby Lobby maintains […]
I love working with handmade boutiques because it’s a great way to reach new people, collaborate with shops, and make money too! Although most makers will have their greatest success with in person sales like pop up markets, or if they are total web gurus, they may have their greatest sales on Etsy. But the […]
You guys. This month I received 500 new Email Subscribers. It was more than usual but we’ve been implementing some great strategies. Half of these Email Subscribers came in through our website, pop up, and other digital media. And half we’re received in person at a big event we hosted. So why do we […]
I say it over and over again. If you want to have big sales at any pop up market it all starts with your Booth Display! Your booth display is the only thing that’s visible from far away, it’s the first thing that people take in when getting to know your brand. So make it […]
Want to make a stellar diy blog post? That all starts with great photos! A picture is worth a thousand words you if you want people to understand, learn, and try the DIY you’ve created, it all starts with amazing photography! We’ve learned so many things in our years of creating DIY blog posts and […]
You might have seen Giada’s fabulous DIY’s before at Pop Shop America. She’s our latest blogger and created such memorable moments as the Pressed Flower Phone Case DIY, Foldable Autumn Package Templates, and these Hand Illustrated Recipe Card Printables. What you may not know about Giada is that she is also a web designer, coder, […]
GET THE EBOOK HERE Do you want your website to be on page 1 of Google or do you want your website to be on page 10? SEO or search engine optimization, is important for any business to understand and use. It doesn’t make a difference if you have an online shop, an online media […]
Whether you’re a blogger, a new photographer or just someone who enjoys curating a pretty Instagram feed, I’m sure you’ve wondered at least once in your life how is it that everyone has the prettiest surfaces for photos all the time! I’m talking of all those beautiful aged wooden tables or floorboards, or again all […]
Hiring 1 Painting Instructor: Houston Area Summary: Pop Shop America is hiring a part time painting instructor. This painting instructor will create video tutorials with our videographer that show how to use our paint supply kits. Responsibilities: Create and collaborate on painting subject matter ideas. Determine supply lists for these paintings. Create paintings from beginning […]
DIY Price Tag Ideas for Professional Craft Businesses – what an important way to upgrade your brand that you can do right now! Price tags are one of those items that are a total afterthought to makers and yet wildly important as a consumer. When you are purchasing an item in person, whether at a […]
Tags! The most commonly misunderstood aspect of blogging with wordpress. Tags in your blog editor are often confused with meta tags. They are not the same thing. Tags in your WordPress Blog Editor are there to help you correlate information on your own website. They do not help you rank better, increase SEO or give […]
Scroll Down for 2016’s List or CLICK HERE FOR THE 2018 LIST OF BEST HOLIDAY MARKETS! Holiday Craft Fairs isn’t a thing that we invented. It’s a concept that means something to people all over. No matter where you are there are tons of cool holiday craft fairs that have feature amazing handmade artisan quality goods. […]
Get the EBook HereLast month, I had the pleasure of teaching a two hour workshop all about how to sell handmade better at in person events. It’s not just about having the perfect product. It’s also about having the right attitude, having a good plan, being organized, and having a gorgeous booth display. It was […]
